ICOR sits down with Steve Cook, of Lifeoniare, as he challenges you to consider what you really desire. Through his story, he talks about how Americans blindly pursue financial wealth thinking it will reward them with what they want. But, what we really want is life. Our heart’s desire is to become more than just a “success” by the world’s standards – more than a millionaire. What we really want to become is a Lifeonaire.